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Dunlop Truck Centres – Cranbrook awarded Elite Support Certification

December 26, 2018

Dunlop Truck Centres in Cranbrook, B.C., is now an Elite Support Certified Dealer. The branch recently received its designation from Daimler North America, following a rigorous 18-month process to achieve demonstrated compliance with the over 100 criteria set out by Daimler.

Elite Support is awarded to Western Star dealerships that deliver unmatched customer service and efficiency every time a truck comes in for service or repair.

Tied into the certification is Express Assessment, which means the dealer will have preliminary diagnosis, including parts availability and repair timeframe, and communication to the customer within two hours of their arrival. The ultimate goal of Elite Support is to maximize vehicle uptime because let’s face it, in the trucking industry, time is money.

“We realize our customers have customers and deadlines of their own to meet,” said Chris Thom, President of Dunlop Truck Centres. “We’ve always been committed to delivering superior customer service, but this certification takes it to new level. I am very proud of our staff in Cranbrook for working so hard to adopt a culture of continuous improvement and achieve their certification.”

Elite Support Certified Dealers are staffed by experienced service and parts advisors and

factory-trained technicians. They receive formal training from the experts at Western Star. Every repair is quality checked before leaving the dealership. The dealership must provide a friendly atmosphere and comfortable amenities for customers. Elite Support Certified Dealers also make a commitment to continual improvement.

The Cranbrook branch is the second Dunlop Truck Centres facility to receive Elite Support Certification. Dunlop Truck Centres in Lethbridge, Alberta, has been Elite Support Certified since 2014. Elite Support Dealers must also be recertified annually to ensure extensive criteria is being met and continual improvement practices are being implemented.

Dunlop Truck Centres is committed to taking all the necessary steps to ensure customers receive the highest level of satisfaction, reinforced by Elite Support Certification, at all three locations: Cranbrook, Lethbridge and Medicine Hat.

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